HabitAware Keen on Destigmatizing Mental Illness

10/25/2017, Minneapolis, USA

10/25/2017, Minneapolis, USA

 

Most people have a bad habit. It could be something annoying but mostly harmless, like hitting the snooze button. But for others, like HabitAware co-founder Aneela Idnani, repetitive body behaviors are part of a larger, more complicated mental health issue.

Over the last two years, Idnani, her husband and a small, dedicated team of Twin Cities techies have worked to build HabitAware, a health tech company whose Keen bracelet aims to people be more aware of body-focused repetitive behaviors like nail biting or hair pulling.