Media and Press

Thank you to these amazing journalists and bloggers for sharing our story and Keen (formerly know as Liv) as a wearable device for postibehavior change. We appreciate your efforts to raise awareness of body focused repetitive behaviors, like trichotillomania (hair pulling disorder), dermatillomania (skin picking) & onychophagia (nail biting). 


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We'd love your help to spread awareness!



Pulling your hair or picking at skin can be signs of serious disorders

11/26/2017, Marlene Cimons

11/26/2017, Marlene Cimons

Because people often are unaware of when they pull or pick, some have found that using an app-equipped bracelet called Keen helps control the habit. The bracelets are programmed to detect when the behaviors begin, then send a gentle vibration to alert the individual to stop. The bracelet has not been studied in clinical trials, but anecdotal reports suggest it can be a valuable tool. 

HabitAware Keen is a "50 on Fire"

11/9/2017, Minneapolis, USA

11/9/2017, Minneapolis, USA


Every story and newsletter published by Minne Inno seeks to highlight local individuals and businesses driving change in Minnesota. With our first 50 on Fire celebration, we want to shine a little extra light on the ones that are truly setting the scene on fire.

HabitAware was selected as a "50 on Fire" in the Health + Wellness Division. 

9 Tips for Managing a Body-Focused Repetitive Behavior From People Who Have Them

11/8/2017, Kimi Vesel

11/8/2017, Kimi Vesel


9. Use a gadget.

"Acceptance + mindfulness + fidgets. I don't think I could have stopped [hair] pulling without all three of these. Once I got a jump start on the acceptance part, I learned that fidgets played a big role in the recovery of many, so I slowly built up a collection of hand candy. I keep some fidgets in my car, on the back of my couch, in my nightstand, and at other trouble spots in my house.

The Keen [bracelet by Habit Aware] was next. It was expensive, but it played a huge role in my recovery for two reasons: awareness and tracking. I didn't realize how automatic my pulling was until I had the bracelets catch me every time. And I hate to track, as valuable as it is. But Keen has a little button on it that you can push when you do perform your behavior and you can look at the summary whenever you're ready. With Keen I can track my behavior with minimal disruption to my life." —Laura, 32

HabitAware Keen on Destigmatizing Mental Illness

10/25/2017, Minneapolis, USA

10/25/2017, Minneapolis, USA


Most people have a bad habit. It could be something annoying but mostly harmless, like hitting the snooze button. But for others, like HabitAware co-founder Aneela Idnani, repetitive body behaviors are part of a larger, more complicated mental health issue.

Over the last two years, Idnani, her husband and a small, dedicated team of Twin Cities techies have worked to build HabitAware, a health tech company whose Keen bracelet aims to people be more aware of body-focused repetitive behaviors like nail biting or hair pulling.

A wearable device that responds to correctional habits for children...

10/20/2017, Japan

10/20/2017, Japan



Translated: One concern for parents with children is "children's peculiarities" such as "biting nails" and "thumb sucking". Sometimes the child's fingertips are frustrating when you realize that you are left untreating, only to the act of making you subconscious. To treat these habits requires patient patience and caution, and sometimes you can not get rid of habits if you do not cure it in your child even if you become an adult.

The world's first smart consciousness trainer "Keen" to respond to habits such as hair tinkering and nail chewing, informing by vibrations

9/25/2017, Japan

9/25/2017, Japan




Translated: There are not a few people who are fiddling with their hair or biting their nails when they leave time. It is cautionful to be aware that spiritual diseases are involved in these habits done habitually. 

Recommended for those who want to do something unconsciously doing it is the bracelet type wearable device "Keen" developed by the startup HabitAware in the United States.

17 Useful Tips From Trichsters That Will Help You Deal With Hair Pulling


Trichotillomania is a type of "impulse-control disorder" which leads to people pulling out the hair on their head, eyebrows, eyelashes, arms, or other places on their body. It can lead to feelings of low self-esteem, increased anxiety, and other negative emotions.

In addition to seeking professional help, such as cognitive behavioural therapy, here are some tips from people with trichotillomania about how they deal with hair pulling, including HabitAware's behavior tracking, "no pull" bracelet, Keen.


Struggle with Trichotillomania or Dermatillomania? Exclusive AIT Interview with HabitAware Co-Founder Aneela Kumar!


If you deal with challenging body-focused repetitive behaviors (BFRBs) or disorders like Trichotillomania or Dermatillomania, there is an innovative new tool to help you! We’re pleased to share the story of HabitAware by inviting its Co-Founder Aneela Kumar. Join us to hear her story, learn more about Trichotillomania or Dermatillomania and ways to manage it with their new device, Keen! 

1 out of 50 people have OCD in the United States: Smart bracelet helps quit small habits (美國每50人有1人患強迫症 智慧手帶助戒甩小動作)



Translated:  In addition to drugs that can be used with the treatment to help OCD patients, a Fitbit-like smart bracelet, Keen by HabitAware, helps users quit unwanted habits. It is able to detect the trained behavior and send a vibration to the user as a reminder to stop the behavior. The price is only about 100 US dollars (about 780 HKD) to 200 US dollars (about 1,560 HKD). Even if it's not for OCD patients, Keen can also help if you want to quit biting pens or other similar behaviors.

I Tried Wearing A Tracker To Stop Playing With My Hair, And Here's How It Went


Once my Keen arrived in the mail, I charged it for a couple hours and was ready to go. I fiddled a bit with the settings—you can customize how sensitive the device is to your behavior, which makes it vibrate more or less often, and change the intensity and duration of each vibration. 

Do you know a trichster when you see one?


Aneela was 12 when she first started plucking out her eyebrows and eyelashes. Hormonal changes at puberty and stress arising due to her father suffering from leukaemia meant that the subconscious action of twirling and pulling hair soon turned into a habit, one that eventually became compulsive, repetitive behaviour that led to relief from stress. 

Trich Sufferer invents Smart Bracelet


While this sounds super intriguing to a perpetual nail biter like myself, it could mean even more to someone suffering from trichotillomania, which is the obsessive-compulsive disorder in which people pull out their own hair (including brows and lashes, too). It affects about 4 percent of the population and can be embarrassing and problematic for those with the condition.

Product Review - The Keen bracelet from HabitAware


OK, so what is the Keen? Its a bracelet that looks much like a fitness tracker, but what it does is recognise when you are pulling, and give you a little vibration to bring your unconscious pulling action into your conscious mind, so you can break the habit. 

New Device Promises to Break Bad Habits


Aneela Idnani Kumar says the genesis for Keen—a Fitbit-shaped device that aims to stop nervous habits like nail-biting and skin-picking—came when her husband, Sameer, confronted her about her disappearing eyebrows. For more than two decades, Aneela had been suffering from trichotillomania, a disorder more commonly known as hair pulling. 

The HabitAware Keen Bracelet Sends Alerts to Stop Compulsive Behaviour


The problem with quitting a compulsive habit isn't that it's impossible for people to stop it in the moment — few would be have any problem refraining from biting their nails if someone noticed them doing it. Rather, the issue is that these compulsive habits become reflexive, so people don't even realize they're doing them.