Media and Press

Thank you to these amazing journalists and bloggers for sharing our story and Keen (formerly know as Liv) as a wearable device for postibehavior change. We appreciate your efforts to raise awareness of body focused repetitive behaviors, like trichotillomania (hair pulling disorder), dermatillomania (skin picking) & onychophagia (nail biting). 


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The world's first smart consciousness trainer "Keen" to respond to habits such as hair tinkering and nail chewing, informing by vibrations

9/25/2017, Japan

9/25/2017, Japan




Translated: There are not a few people who are fiddling with their hair or biting their nails when they leave time. It is cautionful to be aware that spiritual diseases are involved in these habits done habitually. 

Recommended for those who want to do something unconsciously doing it is the bracelet type wearable device "Keen" developed by the startup HabitAware in the United States.

17 Useful Tips From Trichsters That Will Help You Deal With Hair Pulling


Trichotillomania is a type of "impulse-control disorder" which leads to people pulling out the hair on their head, eyebrows, eyelashes, arms, or other places on their body. It can lead to feelings of low self-esteem, increased anxiety, and other negative emotions.

In addition to seeking professional help, such as cognitive behavioural therapy, here are some tips from people with trichotillomania about how they deal with hair pulling, including HabitAware's behavior tracking, "no pull" bracelet, Keen.


Struggle with Trichotillomania or Dermatillomania? Exclusive AIT Interview with HabitAware Co-Founder Aneela Kumar!


If you deal with challenging body-focused repetitive behaviors (BFRBs) or disorders like Trichotillomania or Dermatillomania, there is an innovative new tool to help you! We’re pleased to share the story of HabitAware by inviting its Co-Founder Aneela Kumar. Join us to hear her story, learn more about Trichotillomania or Dermatillomania and ways to manage it with their new device, Keen! 

1 out of 50 people have OCD in the United States: Smart bracelet helps quit small habits (美國每50人有1人患強迫症 智慧手帶助戒甩小動作)



Translated:  In addition to drugs that can be used with the treatment to help OCD patients, a Fitbit-like smart bracelet, Keen by HabitAware, helps users quit unwanted habits. It is able to detect the trained behavior and send a vibration to the user as a reminder to stop the behavior. The price is only about 100 US dollars (about 780 HKD) to 200 US dollars (about 1,560 HKD). Even if it's not for OCD patients, Keen can also help if you want to quit biting pens or other similar behaviors.

I Tried Wearing A Tracker To Stop Playing With My Hair, And Here's How It Went


Once my Keen arrived in the mail, I charged it for a couple hours and was ready to go. I fiddled a bit with the settings—you can customize how sensitive the device is to your behavior, which makes it vibrate more or less often, and change the intensity and duration of each vibration. 

Do you know a trichster when you see one?


Aneela was 12 when she first started plucking out her eyebrows and eyelashes. Hormonal changes at puberty and stress arising due to her father suffering from leukaemia meant that the subconscious action of twirling and pulling hair soon turned into a habit, one that eventually became compulsive, repetitive behaviour that led to relief from stress. 

Trich Sufferer invents Smart Bracelet


While this sounds super intriguing to a perpetual nail biter like myself, it could mean even more to someone suffering from trichotillomania, which is the obsessive-compulsive disorder in which people pull out their own hair (including brows and lashes, too). It affects about 4 percent of the population and can be embarrassing and problematic for those with the condition.

Product Review - The Keen bracelet from HabitAware


OK, so what is the Keen? Its a bracelet that looks much like a fitness tracker, but what it does is recognise when you are pulling, and give you a little vibration to bring your unconscious pulling action into your conscious mind, so you can break the habit. 

New Device Promises to Break Bad Habits


Aneela Idnani Kumar says the genesis for Keen—a Fitbit-shaped device that aims to stop nervous habits like nail-biting and skin-picking—came when her husband, Sameer, confronted her about her disappearing eyebrows. For more than two decades, Aneela had been suffering from trichotillomania, a disorder more commonly known as hair pulling. 

Liv Is A Wearable That Breaks You Of Those Unconscious Habits


Aneela Kumar counts herself as one of those people, desperate to find a way to stop the habit specifically called trichotillomania. Left with eyebrows and eyelashes so thinned they were barely visible after 20 years, she looked for a device she could lean on to wean herself from the behavior, finding none. So she invented one.